Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.
Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.
Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models.
Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.
