Nielsen and Profitero announce a strategic alliance to incorporate Profiteros e-commerce measurement and analytics suite into its solution for CPG brands.
Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.
Today, companies are in a race to create a differentiated analytical capability. Here are three secrets to help business leaders create an insights-to-actions organization.
Infusing technology into the activewear it provides is key for Oakley, so its no surprise that the California-based company is using analytics to improve its trading partner relationships.
Amid the ever-growing market of predictive analytics and new technologies in the consumer products industry, cognitive computing is an exciting new journey.
