Consumer Analytics

After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, SmartCommerce is bringing its online CPG brand support platform to the U.S. market.

Brita and Amazon have teamed up to introduce a new Wi-Fi-enabled Brita Infinity Pitcher. Find out what makes the pitcher so "smart."

General Mills France brings merchandising to life

Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

A former CGT CIO of The Year recipient and CIO for Enterprise and Global Sales Operations at Hewlett-Packard joins prestige skincare brand Rodan & Fields as its Chief Technology Officer.

Do you want to improve organic search results and customer engagement, while boosting conversions and avoiding reliance on price-matching? Then you must check out these 24 product content hacks that are easy, quick, practical tips to improve the online shopping experience.

Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.