Consumer Analytics

Under Armour Improves Consumer Insight with Digital Initiatives
Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.
How a Product Content Strategy Can Help Avoid Last Year's Holiday Mistakes
One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it.

Elizabeth Arden and Perfect Corp. Partner on Digital Beauty Experience

Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.
RB Driving Growth Through Data and Analytics

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.
Solution Provider News: February 2016

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions.
2016 Readers' Choice Survey: Demand Data Analytics

CGT's readers rank the top technology providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream data.
2016 Readers' Choice Survey: Business Intelligence

CGT's readers rank the top technology providers of a point solution or a software suite for business intelligence (BI), including analytics, data warehousing, etc.
2016 Readers' Choice Survey: Digital Commerce

CGT's readers rank the top technology providers of software, hardware and/or services for B2B and B2C, direct-to-consumer, wholesale/retail commerce and e-commerce.
Dole Names Nielsen As Preferred Measurement And Analytics Provider

Nielsen and Dole Food Company announce that Nielsen will be the company's preferred provider of consumer insights and analytics.
MasterCard to Acquire Applied Predictive Technologies

MasterCard has entered into an agreement to acquire Applied Predictive Technologies (APT) for $600 million.

Under Armour Improves Consumer Insight with Digital Initiatives

How a Product Content Strategy Can Help Avoid Last Year's Holiday Mistakes

Elizabeth Arden and Perfect Corp. Partner on Digital Beauty Experience

RB Driving Growth Through Data and Analytics

Solution Provider News: February 2016

2016 Readers' Choice Survey: Demand Data Analytics

2016 Readers' Choice Survey: Business Intelligence

2016 Readers' Choice Survey: Digital Commerce

Dole Names Nielsen As Preferred Measurement And Analytics Provider

MasterCard to Acquire Applied Predictive Technologies