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Consumer Analytics

  • Digital Solution Transforms Sampling Events

    A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

  • New IDC PlanScape Offers IoT Guidance

    A new IDC PlanScape is available, offering practical guidance to help IT and business leaders in manufacturing justify investment in IoT and an IoT foundation for incremental improvements and transformation.

  • Nestle Launches Global R&D Center in Ohio

    Nestle opens its new Nestle Research & Development Center in Solon, Ohio, the completion of a $50 million, two-year project to establish this global center.

  • Who Is Selling Your Brands Online? At What Price?

    For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online.

  • Burberry Aligns Strategy with Mobile Traffic Boom

    Fashion icon Burberry adjusts its strategy in line with the fact that 40 percent of its digital traffic now comes from a mobile device.

  • Mindtree to Acquire Relational Solutions and Bluefin Solutions

    The acquisitions are expected to solidify Mindtree's position in predictive analytics for CPG retail execution, and SAP consulting expertise to expand its European presence and accelerate its digital strategy.

  • The 5 Worst Retailers to Work For

    For the fourth consecutive year 24/7 Wall Street has analyzed thousands of employee reviews and compiled a list of the worst companies to work for. See which retailers joined Sears and Kmart on the dubious list.

  • Walmart Seeks to Improve Internet Product Information

    Walmart is hoping to improve product information available online, especially from social media sources, with its Product Content Collection System, which will facilitate the supplier sending their catalog directly to the company.
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