Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.
The company expands WhatsInsideSCJohnson.com ingredient disclosure website to provide consumers with even more fragrance information to make informed choices for their families.
PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.
How can you maximize customer satisfaction, loyalty, retention through a personalized, relevant experience using Analytics? See how IBM Predictive Customer Intelligence solution meets these objectives.
Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.
This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.
