Consumer Analytics

Data Without Action Is Just Trivia
Big data insights matter for naught if companies are unable or unwilling to take action. MGM Resorts International will share how the company leverages business intelligence in daily operations for greater control over the volume and velocity of data and the distillation of valuable insights into an actionable plan.
Top and Bottom Retailers for Customer Experience
Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.

Changing Decision Making (and Leadership)

Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done.
IRI and Kline & Company Form Alliance for Consumer Healthcare Products

This alliance is expected to provide a higher level of data accuracy and an unparalleled, global range of thought leadership on stimulating topics in the consumer healthcare space.
Cadbury Boosts New Products with Personalized Video

With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
Reinvention of Category Management Requires More Robust Product Content

As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes.
General Mills Delivers Speedy New Product Success

Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.
The Importance of Big Data is Growing Exponentially: Do You Have "Who" it Takes?

Today, business is being transformed by leveraging big data. It is much more than just analytics. There is a multitude of competitive advantages for leveraging big data, which includes your internal data, syndicated, social media and demographic/psychographic data. Let us start with a definition of big data.
2015 Readers' Choice Survey: New Product Development & Introduction

CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.
2015 Readers' Choice Survey: Mobility

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

Data Without Action Is Just Trivia

Top and Bottom Retailers for Customer Experience

Changing Decision Making (and Leadership)

IRI and Kline & Company Form Alliance for Consumer Healthcare Products

Cadbury Boosts New Products with Personalized Video

Reinvention of Category Management Requires More Robust Product Content

General Mills Delivers Speedy New Product Success

The Importance of Big Data is Growing Exponentially: Do You Have "Who" it Takes?

2015 Readers' Choice Survey: New Product Development & Introduction

2015 Readers' Choice Survey: Mobility