Consumer Analytics

According to Euromonitor, yogurt is a $10 billion dollar category in China, with sales growing at a double-digit pace.

PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

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Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.

This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.

Teachers know all about cognitive overload: students presented with too much information are unable to process what theyre hearing and end up learning less rather than more. This is a lesson that consumer packaged goods (CPG) companies could absorb as they monitor the performance of their trade promotions.

The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.