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Consumer Analytics

  • The Online Grocery Race

    Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

  • Marketing Transformation

    Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

  • Mondelez Partnership Speeds E-Commerce Growth

    After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.

  • IBM and Facebook Team Up for People-Based Marketing

    Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients.

  • Top 15 Tweets from Retail & Consumer Goods Analytics Summit

    The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

  • Frito-Lay Goes From Reactive to Proactive with Data

    In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

  • Social Data Revolution in Retail and CG

    There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.

  • How to Work With Albertsons Safeway

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