Consumer Analytics

There is a social data revolution going on in the retail and consumer goods industries, but it is only worth as much as it has an impact on decisions.

Supply Chain Insights Founder, Lora Cecere explains how mid-market companies master the art of data-driven processes.

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

In this new role, the candidate is responsible for shaping overall corporate strategy and development activities to achieve company objectives.

The athletic apparel and footwear company's digital business, including traffic and conversion, will continue to be a primary focus of innovation and investment

Big data insights matter for naught if companies are unable or unwilling to take action. MGM Resorts International will share how the company leverages business intelligence in daily operations for greater control over the volume and velocity of data and the distillation of valuable insights into an actionable plan.

Temkin Group interviewed over 10,000 consumers for its 5th annual customer experience survey and uncovered that while many retailers are routinely satisfying customers others are missing the mark. See where PetSmart, Amazon, Best Buy, and others ranked.