Consumer Analytics

How will your company engage a billion new middle class consumers in emerging markets?

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.

The Mr. Coffee Smart Coffeemaker features WeMo connectivity built-in and enables consumers to brew, schedule and monitor the device from anywhere using a smartphone or tablet with the WeMo app.

Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

The system is currently deployed in seven countries with three more planned for 2014. More than 30 additional countries are scheduled to be deployed in 2015, with the remainder of the global business to be completed in 2016.

Gigwalk is announcing significant company growth, including the addition of Whirlpool, Red Bull, Pfizer and Wrigley to its customer portfolio.