Consumer Analytics

Jon Golovin, CEO and Chairman of RSi, discusses how daily alerting, as an integral part of collaboration programs, can help retailers and suppliers achieve better top line sales, bottom line profit and improve customer satisfaction.

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.

The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years CGT Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.

How will your company engage a billion new middle class consumers in emerging markets?