Consumer Analytics

HTC is designing a series of products to work with UA Record, the newest addition to Under Armour Connected Fitness.

At the second annual Retail and Consumer Goods Analytics Summit, @WalmartLabs will reveal the truths about the role of the data scientist.

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

Jon Golovin, CEO and Chairman of RSi, discusses how daily alerting, as an integral part of collaboration programs, can help retailers and suppliers achieve better top line sales, bottom line profit and improve customer satisfaction.

CGT honors P&G for building a single system of record for CRM on a global scale with campaign management capability for programs with reporting and analytics.

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.

The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.