Consumer Analytics

L’Oreal’s Research and Innovation Technology Incubator brings two companies together to provide beauty consumers with data to better care for their hair.

Under Armour’s newest system includes first recovery sleepwear line created in collaboration with Tom Brady, using bioceramics technology, to help athletes optimize rest and recovery.

Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.

Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.

What will the future of nutrition look like? Cargill has built two new research facilities to help envision the answer.

Sneaker IQ went up a few notches as Under Armour unveiled UA Record Equipped running shoes with automatic tracking capabilities and pre-workout data on muscular fatigue.

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

Marketers take note: Changing consumer habits, twinned with digital enablement, have fundamentally disrupted the value chain from manufacturer to consumer.