Consumer Analytics

With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.

Online course examines the critical role that shopper marketing plays in driving e-commerce success.

Oh, so now you want to measure in-store behavior?

Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.

An expanded partnership aims to reshape the way parents in China think about play.

Digital fashion house Ivyrevel is introducing custom-made fashion for everyone — with designs made by the shopper's smartphone.