ItemMaster Debuts WellnessMaster

Chicago-based ItemMaster, a cloud-based enhanced product attributes platform, launched wellnessMaster, a solution that enables retailers to win at health and wellness with consumers. Grocers subscribing to wellnessMaster can connect wellness-minded shoppers with customized recommendations based on their individual health goals or lifestyles (paleo, vegan) and the specific attributes (such as organic and gluten-free) of the products they buy. The service also is designed to integrate transparently with existing store and e-commerce applications.