The Sweet Earth acquisition follows Nestle’s recent equity stake in Freshly, a direct-to-consumer delivery service, and continues the company’s evolution into new products and categories to match changing consumer preferences.
I’m not sure if the hardware/housewares manager in the mass merchandiser should promote or counsel the associate who created this "display" for plastic hangers.
Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.