Report from ai.now: The Tech TakeoverAn overview of the thought leadership presented in July at "ai.now," an industry workshop hosted by Fractal Analytics. Sponsored Alexa, Can You Grow My Sales? Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare. Walmart Drives Digital Innovation in the Cloud The retailing giant is partnering with Microsoft to accelerate its digital transformation to empower associates and improve the shopper experience. Kind Snacks Drives DTC Ordering Program The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers. Giant Eagle Names Dan Magrish Director of E-Commerce Marketing Giant Eagle’s Dan Magrish was promoted this month to director, e-commerce marketing. SCJ Boosts Fragrance Disclosure Policy The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio. Study Says Private Grocery Brands Gaining Steam More than two-thirds of consumers expect retailers to offer a strong assortment of private-level foods and beverages. Catalina Promotes Marta Cyhan to CMO Catalina promoted its head of marketing Marta Cyhan to chief marketing officer. Giant Food Teams with CPGs on NBA-Related Sponsorship The Ahold Delhaize chain has partnered with P&G, Nestlé and Chobani on a new basketball gaming sponsorship. Social Storytelling: Improving Consumer Connection Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines. First Previous 303 304 305 306 307 Next Last
