Trade Promotion Optimization

Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.

Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings

MEI, a global provider of trade promotion management and retail execution solutions, announces availability for the first new release of 2008 to its Trade Promotion Management Solution

CGT readers identify their best solution and service providers

Raley's Supermarkets deploys On-Demand performance by KSS Retail for its price optimization and demand modeling software for regular and promotional pricing.

Industry executives from ConAgra Foods,Organic Valley Family of Farms and Welch's (right) weigh in on the current state of trade promotion management (TPM), including spending trends,obstacles to adoption and progress made in the consumer goods sector.

CAS further developed its CPWerx solution, offering a technology to optimize business results in addition to its analytic and transactional functionalities.

Nestle FoodServices North America selects IRM Corporation for activity planning, execution and analytics.