MEI Announces First New Release of 2008

MEI, a global provider of trade promotion management and retail execution solutions, announces availability for the first new release of 2008 to its Trade Promotion Management Solution. There are two key items included with this release: Frontline Planner (introduced in August) gives users the ability to build customer plans offline and link them back into MEI, which eliminates duplicate systems. Meanwhile, Report Builder allows users to create or modify their own reports directly in the system and save them for future use, instead of rebuilding every time. "This release provides us with the tools we need to more profitably manage our business, and we are very excited to start implementing this version," states Terry Schulke, executive vice president and chief customer officer, Smart Balance, an MEI client.