Trade Promotion Optimization

webMethods Brings Real-Time Process Monitoring to SAP Apps

webMethods Inc., a business integration and optimization software company, today introduced webMethods Optimize for SAP, a new business activity monitoring solution for Order-to-Cash and other SAP processes.
Pepsi Maximizes Marketing ROI

Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.
Breakthrough SMB -- December 2006

Sunny D shines with efficient trade plans post P&G spin off
Closing the Loop

Sorrento breaks down silos to build one view of trade spend
Oracle Adds Demantra to Demand Planning Mix

Oracle is expanding its supply chain planning applications with the acquisition of Demantra, a demand management provider.
Return on Trade Investment

Barber Foods solves business issues first before optimizing trade promotions
The Hunt for ROI

How to realize return from your trade promotion strategy
Food for Thought

Re-thinking supply and demand simplifies pricing

Shelf Success