Power UserGillette streamlines its go-to-market strategy with Project Enable CGT Inside News - 11/23/2005Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment. Promotional Modeling Optimization How to maximize trade funds investments with advanced analytics Searching For The Right What should companies look for when considering a price optimization solution? Leading vendors weigh in Data Determination How to find and choose the right information to accurately drive price optimization Spreading The Wealth ConAgra Foods drives effective pricing and promotions with flexible CRM tools Best TPM Practices Reap Big Rewards Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. Insights -- February 2005 With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner. Helping There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies. Point of Impact CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. First Previous 28 29 30 Next Last
