Trade Promotion Optimization

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

New regulations spur CRM movement

Welch's BOOSTS its demand plans and trade promotions