Trade Promotion Optimization

7-Eleven taps customer analytics to optimize prices, drive profitability

Consumer products annual trade fund spending continues to outpace profitability growth.

While this year’s Top 10 TPM providers are the key leaders of the industry, it is critical to examine the direction of many of these vendors as they look beyond automation to optimization.

How to establish an effective trade promotion analysis process

Gillette streamlines its go-to-market strategy with Project Enable

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

How to maximize trade funds investments with advanced analytics

What should companies look for when considering a price optimization solution? Leading vendors weigh in