Return on Trade InvestmentBarber Foods solves business issues first before optimizing trade promotions The Hunt for ROI How to realize return from your trade promotion strategy Food for Thought Re-thinking supply and demand simplifies pricing Crossing the Chasm Understanding price strategy is a key step to achieving optimization Proactive On Price Charging what the market will bear is becoming easier Roadmap to Price 7-Eleven taps customer analytics to optimize prices, drive profitability Optimal Approach Consumer products annual trade fund spending continues to outpace profitability growth. Trade Promotions Management While this year’s Top 10 TPM providers are the key leaders of the industry, it is critical to examine the direction of many of these vendors as they look beyond automation to optimization. Single Version of Truth How to establish an effective trade promotion analysis process Power User Gillette streamlines its go-to-market strategy with Project Enable First Previous 27 28 29 30 Next Last
