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Trade Promotion Management

  • RSi, Gigwalk Partner for Intelligent Crowdsourcing

    The new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

  • Kimberly-Clark Continues Finance Transformation with 5-Year Deal

    Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.

  • Kellogg Embraces Predictive Analytics

    Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.

  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

  • 7 Characteristics of a Visionary

    In her monthly column, Lora Cecere reveals what it takes to get consumer goods companies unstuck and lead business and technology transformation in the industry.

  • CGT Investigates Retailer/Supplier Data Sharing

    Big Data hype is everywhere these days even on the daily news. But how many consumer goods companies are actually pursuing big data initiatives to extract valuable insights, particularly from retail-provided POS data? And even then, do retailers value these big data efforts?

  • Unilever to Globally Engage with Start-Ups

    Unilever announces the launch of The Unilever Foundry, a platform that will provide a single entry-point for innovative start-ups seeking to partner with Unilever.

  • 5 Best Practices for a Speedy TPM Implementation

    A TPM implementation can seem like a daunting, never-ending process. But snacks manufacturer Popcorn, Indiana successfully completed implementation of the AFS TradePro TPM system in a scant 60 days.
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