Trade Promotion Management

CGT's readers rank the top third-party providers of strategic and tactical consulting services.

CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

CGT's readers rank the top technology providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

For the 14th year in a row, CGT's readers voted for their top solution and service providers in 12 areas of investment opportunity. The results, and accompanying analyst commentary, help consumer goods companies find the best technology/services matches for their business needs.

Goya Foods, the largest Hispanic-owned food company in the United States, announces the new appointment of Luis Tejada as Vice President of Sales.

Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.

Forget Big Data. Instead of starting with the concept of Big Data, why not start with what you want Big Data to help you achieve: Big Actions - more clearly stated, revenue-generating actions.

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.