Trade Promotion Management

Goya Foods, the largest Hispanic-owned food company in the United States, announces the new appointment of Luis Tejada as Vice President of Sales.

Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.

Forget Big Data. Instead of starting with the concept of Big Data, why not start with what you want Big Data to help you achieve: Big Actions - more clearly stated, revenue-generating actions.

Booz & Company recently conducted the bi-annual refresh of its Customer Planning and Trade Spend study, revealing that a majority of consumer goods companies believe they spend too many resources on trade promotion management and are unhappy with the quality of the tools/systems available to manage investments. Executives from Kimberly-Clark, Kraft Foods and McCormick & Company discuss the pain points, best practices and tips for better efficiency in customer planning and trade spend.

The Clorox Company, Land OLakes, Inc., Mary Kay, Inc., Mars Chocolate North America and Schreiber Foods are recognized for industry excellence.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT introduces you to seven new solutions that empower consumer goods companies to reach business goals and amplify opportunities

The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract.