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Trade Promotion Management

  • IBM Acquires Xtify

    The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

  • SPI Acquires Shiloh Technologies

    SPI and Shiloh Technologies combine to provide POS analytics from retailers to suppliers.

  • Don't Stress Over Big Data; Master What You've Got

    With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

  • Hillshire to Acquire Jerky Brand

    President and CEO Sean Connolly says the transaction provides an entry point into the attractive dried meat snacks category. In related news, Sally Grimes adds President, Hillshire Brands Gourmet Food Group to a long list of responsibilities.

  • Accenture, SAP Partner for CMO Solution

    The new cloud-enabled solution is expected to address challenges in the Retail and Consumer Goods industries.

  • Kimberly-Clark Connects Social Media to In-Store Sales

    Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

  • Too Small for TPM?

    Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.

  • 5 Tips for Being Social from Windsor Foods

    Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.
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