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Trade Promotion Management

  • Kimberly-Clark Taps Mobile for In-Store Compliance

    A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.

  • Nestle Helps Retailers Meet Shopper Needs

    A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.

  • Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.

  • The Future Consumer

    Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.

  • Mondelez Details Emerging Market Investment Plans

    Chairman and CEO Irene Rosenfeld says, "The race is on for us to secure and expand our positions in these fast-growing markets." The company expects to increase investments by about $100 million this year,
    $200 million in 2014 and up to $300 million in 2015.

  • Dannon Boosts Market Share with Big Data Analytics

    Planning accuracy is key to maintaining Dannon's leadership in the yogurt market. And armed with new insights, the company will now attempt to challenge Chobani for the No. 1 spot in the highly competitive, fast growing Greek yogurt market.

  • Top Packaging Innovation Strategies

    In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer.

  • Avon Appoints New SVP and President

    In this role, Pablo Munoz will be responsible for executing the turnaround of Avon's North American business and returning it to a solid and profitable position.
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