Trade Promotion Management

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The independent arbitrator in the dispute between Kraft Foods and Starbucks Coffee Company ruled that Starbucks must pay more than $2.7 billion in total cash compensation for its unilateral termination of the companies' coffee contract.

Orchestro-to-Go is expected to put the power of the demand signal repository (DSR) and advanced algorithms at the fingertips of field personnel.

Year after year, CGT recognizes a elite few consumer goods companies for unmatched, transformational business and technology initiatives in the areas of supply chain, customer management and mid-market growth. Get to know the 2013 winners here.

Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.

ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.