Trade Promotion Management

Many brands are utilizing social media as a means to enhance consumer engagement and the overall brand experience, which adds tremendous value in terms of building trusted relationships. However, a new social media application has the potential to be much more powerful: consumer understanding. Julia Chen Davidson, global consumer products lead, IBM Institute for Business Value, explains how CG companies can take hold of this opportunity within their four walls.

An in-depth look at the changing role of category captainship in consumer goods

Kimberly-Clark, suspecting its compliance rates were hovering around 15 percent to 50 percent, saw an industry-wide opportunity to increase collaboration with its retail partners and improve the current promotional compliance standards.

This investment in partnership with current AFS management provides growth capital as well as capital for future acquisitions.

The CPG executive comes with diverse and extensive experience to lead TPM Product Development, Outsourced Trade Marketing & Trade Analysis areas.

Borden moves to the most recent version of the Adesso TPM solution to focus on enhanced functionality, a cloud-based platform and aggressive timelines.

CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.

CGT's readers rank the top third-party providers of strategic and tactical consulting services.