Trade Promotion Management

New research finds that more than half of business leaders place digital strategy and data analytics high on their agenda. Yet, 32 percent of respondents currently see themselves as having weak or no capabilities in these areas. Meanwhile, the supply chain was rated by consumer goods and retail executives as the No. 1 challenge for their companies and is also the most likely to receive increased investment this year.

The company will focus efforts on branded products and growth categories such as "better-for-you" snacks.

When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.

ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013.

I recently had the privilege of moderating a share group meeting with some of todays top executives at the CGT Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level.

Presented at the 2014 Consumer Goods Sales & Marketing Summit, the first annual award honors the unique and powerful role of today's marketing leaders in the increasingly competitive consumer goods industry.

The company has expanded its team, products and services to meet the growing demand from CPG companies to help them drive significant incremental growth opportunities.

Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.