Trade Promotion Management

Constellation Brands uses Flowfinity software to achieve real-time, actionable field data for planning, managing distributor activity and optimizing sales opportunities.

CGT is pleased to announce the 12 finalists for the 2014 Business & Technology Awards. Which one of three outstanding IT executives will be named CGT's 2014 CIO Of The Year? Plus, join us in October to find out which companies will take home awards for excellence in Supply Chain, Customer Management and SMB Market Growth.

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

The lawsuit, which also names as defendants Pinnacle Foods and Hillshire Brands, accuses the companies of failing to pay Harrington and her heirs an equitable fair share of royalties from the pancake mix and syrup brand that uses her likeness and recipes.

The two companies have committed to integrating members of their global sales, marketing and creative teams to connect brands, like Lysol, Mucinex, MegaRed and Air Wick, with people on Facebook to bring them innovative solutions for healthier lives and happier homes.

The role integrates multiple growth drivers to accelerate the expansion of global innovation platforms, Power Brands and breakthrough technologies.

New research finds that more than half of business leaders place digital strategy and data analytics high on their agenda. Yet, 32 percent of respondents currently see themselves as having weak or no capabilities in these areas. Meanwhile, the supply chain was rated by consumer goods and retail executives as the No. 1 challenge for their companies and is also the most likely to receive increased investment this year.

The company will focus efforts on branded products and growth categories such as "better-for-you" snacks.