Reckitt Benckiser, Facebook Form Innovative Global Partnership
Facebook and Reckitt Benckiser (RB), a global leader in health and hygiene, have entered into a multi-year, nine-figure global partnership. The two companies have committed to integrating members of their global sales, marketing and creative teams to connect RB brands like Lysol, Mucinex, MegaRed and Air Wick with people on Facebook to bring them innovative solutions for healthier lives and happier homes. Through this new partnership Facebook and RB will both become a fast-growing global partner for each group as rapid expansion of the relationship is planned over the next three years. Facebook and RB dedicated teams will work together initially in the United States, UK, Canada, Italy, Brazil, India and Australia.
Furthermore, the agreement brings a unique alignment between the two companies to recruit, nurture and develop the next generation of leaders together. RB and Facebook will hold joint recruiting events at key universities and have committed to investing in bringing in the best talent for both companies.
"Consumers sit at the heart of this relationship. We are really excited to be working so closely with Facebook to engage with consumers in a relevant and meaningful way. This is a true global partnership, and I have been delighted by what RB and Facebook have been able to accomplish across so many markets," says Heather Allen, executive vice president, Category Development, RB. "We have worked incredibly well together and I'm glad we've embarked on a partnership founded on proven results. We will continue to innovate to drive our businesses together and to bring about healthier lives and happier homes for consumers around the world."
"It is a privilege that we get to work so closely with RB leadership, who are challenging the status quo in marketing. The team is willing to make significant moves to drive personal marketing at scale, thereby building their brands with consumers and growing their business in markets around the world," said Carolyn Everson, vice president of Global Marketing Solutions at Facebook. "Our people, our principles, and our missions are aligned. Given our successes together to date, we are absolutely clear on the wider and far reaching benefits of this partnership. In 2013, we laid the ground work. This year, we are implementing a radical new way of working together. And, by 2015, we will have uncovered even more innovative ways of driving our businesses together."
Furthermore, the agreement brings a unique alignment between the two companies to recruit, nurture and develop the next generation of leaders together. RB and Facebook will hold joint recruiting events at key universities and have committed to investing in bringing in the best talent for both companies.
"Consumers sit at the heart of this relationship. We are really excited to be working so closely with Facebook to engage with consumers in a relevant and meaningful way. This is a true global partnership, and I have been delighted by what RB and Facebook have been able to accomplish across so many markets," says Heather Allen, executive vice president, Category Development, RB. "We have worked incredibly well together and I'm glad we've embarked on a partnership founded on proven results. We will continue to innovate to drive our businesses together and to bring about healthier lives and happier homes for consumers around the world."
"It is a privilege that we get to work so closely with RB leadership, who are challenging the status quo in marketing. The team is willing to make significant moves to drive personal marketing at scale, thereby building their brands with consumers and growing their business in markets around the world," said Carolyn Everson, vice president of Global Marketing Solutions at Facebook. "Our people, our principles, and our missions are aligned. Given our successes together to date, we are absolutely clear on the wider and far reaching benefits of this partnership. In 2013, we laid the ground work. This year, we are implementing a radical new way of working together. And, by 2015, we will have uncovered even more innovative ways of driving our businesses together."