Trade Promotion Management

Bedrock Analytics Expands Nielsen Partnership to Canada

Bedrock Analytics has expanded its membership within the Nielsen Connect Partner Network to include Canada.
Developing and Building Meaningful Artificial Intelligence

Discover how leading CGs are tackling the AI development conundrum and where they are on their AI investment roadmap. Are you keeping up with CG’s pacesetters?
The AI Advantage in Sourcing & Procurement

As technology capabilities continue to evolve, the AI value realization may finally be coming to fruition.
Trax & Nielsen Dig into Retail Shelf Data for CGs

Trax and Nielsen have enhanced the Shelf Pulse data platform to provide a more insightful view into today’s retail store.
Blue Diamond Growers Teams for TPM

Blue Diamond Growers has tapped Upclear for its BluePlanner trade promotion management platform.
3 Ways Content Service Providers Help Small Brands Thrive in Retail

Partnering with a content service provider (CSP) can help brands streamline the establishment of a strong omnichannel strategy.
Logility’s Price and Promotion Solution is Now Available

Logility’s latest Price and Promotion solution is designed to help consumer goods companies better manage their inventory needs when it comes to promotion activity.
Nielsen’s TABS Analytics Teams with Brewers Advisors for Brewery Insight

Nielsen Connected partner TABS Analytics is collaborating with Brewers Advisors to launch a software and analysis platform designed specifically for breweries.

Revenue Growth Management is Driving Innovation and ROI