Trade Promotion Management

Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.

Today’s brands are re-evaluating their marketing spend and tech strategies around holidays in order to better connect with the pandemic-era consumer. And while a recovery is on the horizon, these shifts are expected to continue throughout 2021 as brands, retailers and consumers all experience varying degrees of “normal.”

The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest.

While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges. Learn how today's CGs have been affected by the pandemic in this exclusive survey.

As 2021 moves on and uncertainty remains, CGs must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way. One way to improve the efficiency and prepare your business for the future is adopting a sales enablement solution.

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in. 

Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.