Trade Promotion Management

Product Information Management: The Key to Success in the Digital Economy
In this CGT Roadmap Q&A we tap into the expertise of Winshuttle's Kristian Kalsing, to explore how CGs can quickly create and syndicate great product content across their digital channels while reducing costs and risk by leveraging a centralized, built-for-purpose platform.
Sponsored
How Deep Learning Can Bring Innovation to CG Marketing
Thanks to deep learning's ability to take brands’ first-party data and transform the info into actionable insights that can be applied in real time, CG marketers can finally optimize their advertising efforts to find new buyers for their products and spend ad budgets as efficiently as possible.

Yesway’s Derek Gaskins Keynoting CGSM 2020

As part of a front-lines case study, Gaskins will share how he’s brought a passion for data, analytics and loyalty programs to convenience chain Yesway.
Nielsen to Sell Global Connect Business for $2.7B

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement
AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

As the beverage company experiences acceleration in adoption of online B2B platforms, e-commerce and digital marketing, its previous investments in these areas are serving it well.
How Amazon, Stonewall Kitchen & Chewy Are Blending B2B with B2C for Deeper Customer Connections

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.
Q&A: Behind the Consumer Industry Pulse Check

With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.
Amazon DSP & Search: Better Together

Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.
Data and Analytics At the Heart of Every Part of the Mondelez Business

Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.
Survival Lessons Learned from the Pandemic Stress Test

A new study sheds light on key marketplace and consumer trends that suddenly became critical for CG companies to use as they create game plans to respond, recover and thrive beyond the pandemic.

Product Information Management: The Key to Success in the Digital Economy

How Deep Learning Can Bring Innovation to CG Marketing

Yesway’s Derek Gaskins Keynoting CGSM 2020

Nielsen to Sell Global Connect Business for $2.7B

AB InBev Growing B2B Platform — and Focusing On Consumers — to Maintain Momentum

How Amazon, Stonewall Kitchen & Chewy Are Blending B2B with B2C for Deeper Customer Connections

Q&A: Behind the Consumer Industry Pulse Check

Amazon DSP & Search: Better Together

Data and Analytics At the Heart of Every Part of the Mondelez Business

Survival Lessons Learned from the Pandemic Stress Test