Forget New Normal; Are CGs Ready For the Next Normal?


While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges.

The CPG Pulse Check survey dug into how today’s consumer goods manufacturers have been affected by the pandemic and how they’re pacing with their peers. To break down the findings and provide deeper insight, the principals behind the study joined CGT for an exclusive webinar. Read on for the study analysis in this edited webinar transcript.