Bissell Homecare has tapped UpClear to bolster its trade promotion and integrated business planning capabilities, as well as receive access to key analytics and insights to optimize trade spend.
Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landscape in modern history.
Consumer goods sales and marketing services provider Acosta will acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
The majority of TPM/O solutions used by CGs today are outdated, unsuitable and unsustainable in the changing landscape. Here's what they can do about it.
Increasingly, consumer goods companies (CGs) are grappling with a litany of challenges: changing consumer demands, pressure to get the right products on retailers’ shelves at the right time, and more. Here is a blueprint CGs can follow to successfully deploy and leverage RGM to tackle these roadblocks to growth.
What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
With shopping list marketing, consumer goods companies have a platform to advertise and capture the attention of consumers before they even step foot into the store.
After a nearly 18-month slog through the pandemic and now post-covid with the US back to business summer, 2021 is going to be a summer like no other… and therein lies a unique opportunity for agile CPG brands.
