Shopper Marketing

Chicago-based ItemMaster, a cloud-based enhanced product attributes platform, launched wellnessMaster, a solution that enables retailers to win at health and wellness with consumers.

Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.

Building a customer-centric organizational culture will be the ultimate competitive advantage. Here's how

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.