Shopper Marketing

Digital shoppable recipes provider Myxx, Cary, North Carolina, expanded services into 443 Kroger-owned locations, including King Soopers, Ralphs and Fred Meyer stores. Myxxrecipes.

Chicago-based ItemMaster, a cloud-based enhanced product attributes platform, launched wellnessMaster, a solution that enables retailers to win at health and wellness with consumers.

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.

Building a customer-centric organizational culture will be the ultimate competitive advantage. Here's how