Symphony RetailAI Debuts Virtual Store Remodeling Solution
Symphony RetailAI, Dallas, has launched its SR Virtual Store Remodeling solution for grocery retailers and suppliers, enabling customer-driven store design and testing in a virtual reality environment.
The turnkey VR offering enables retailers to optimize existing and new store layouts based on customer-driven design, research and testing analysis, and allows CPGs to analyze how products look and perform on the shelf. Ultimately, the solution promotes a better shopper experience, operational efficiency and supplier collaboration without significant resource investment from retailers and CPGs.
The remodeling solution has three distinct phases:
AI-driven, future-proof design concepts
Through AI-driven analysis of in-store customer behavior and a retailer's vision, the Symphony RetailAI shopper experience group creates a virtual 3D model of any variety of a retailer’s store layouts.
Virtual customer-driven user testing
Symphony RetailAI hosts real shoppers at its SR Virtual Store test center in Dallas or through a virtual portal, where they “walk” through the concept, replicating the emotional response to the store space and the shopper journey.
Symphony RetailAI reviews customer behavior from the virtual store and analyzes the data to create actionable refinement to the layout designs efficiently, with greater confidence and at a lower cost.
“The shopping experience is the key to success in today’s retail environment,” said Dr. Pallab Chatterjee, Symphony RetailAI chairman and CEO, in a media release. “Retail stores are realizing the need to maintain a dynamic ability to engage the shopper with the right format for the right occasion and make shopping fun and easy. Virtual reality simplifies this process and makes it easy to share vision and plans across the enterprise and beyond, providing unrivaled clarity for internal and supplier stakeholders to ensure new store layouts realize their potential.”