Retail Execution

Boston-based Breaktime Media has launched a new click-to-cart offering that can be integrated into any of its campaigns for CPG clients.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

Shelfbucks, Austin, Texas, is partnering with Atlanta-based WestRock to incorporate Shelfbucks’ platform into P-O-P displays.

Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.