Retail Execution

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

The Hershey Co. recently promoted Phil Stanley, its vice president of sales business development, to the role of chief sales officer.

The UK soft drink manufacturer will leverage solutions from StayinFront to improve its retail execution capabilities for retail, tele-sales, direct-store delivery and van processes.

Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this shelf-edge solution from Tokinomo.

Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores.