A.G. Barr Drives Retail Execution Through New Mobile ToolThe UK soft drink manufacturer will leverage solutions from StayinFront to improve its retail execution capabilities for retail, tele-sales, direct-store delivery and van processes. Trade Promotion Excellence: Putting Together the Total PackageLeading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions. Sponsored Tip of the Spear Technology: Tokinomo Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this shelf-edge solution from Tokinomo. Sales & Marketing Study 2018: Trade Promotion Management Working Off the Same Page: Companies are inching toward aligned commercial spending across silos Brands Need to Step Up in Stores In response to the changing marketplace, brands must take greater ownership of what’s happening with their products in stores. Coca-Cola Welcomes Tammy Brumfield as Shopper Marketing AVP Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola. Sponsored Ready to Rethink Everything? Decoding the 'How' of Digital Transformation As leaders guide their companies through a digital transformation, three imperatives can help them decode the “how” of the journey. Ivy Mobility Adds COO to Support Growth Industry vet Mike Ackerman joins as COO to oversee the cloud solutions provider's professional services. Breaktime Media Launches Click-to-Cart Offering Boston-based Breaktime Media has launched a new click-to-cart offering that can be integrated into any of its campaigns for CPG clients. Readers' Choice Survey 2018: Customer Relationship Management The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management. First Previous 16 17 18 19 20 Next Last
