The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.
The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
A veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works.
Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.
