The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.
The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
A veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works.
Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.
