After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
New York-based News America Marketing is using incubating and testing with blockchain technology to modernize how consumers, brands and retailers use incentives.
Digital shoppable recipes provider Myxx, Cary, North Carolina, expanded services into 443 Kroger-owned locations, including King Soopers, Ralphs and Fred Meyer stores. Myxxrecipes.
Chicago-based ItemMaster, a cloud-based enhanced product attributes platform, launched wellnessMaster, a solution that enables retailers to win at health and wellness with consumers.
Del Monte Foods has leveraged Amobee’s sales accelerator tool to pilot programmatic advertising campaigns for its vegetable, fruit/chia and College Inn products.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.
