Customer Data Platform (CDP)

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.

The company selects ShopperTrak to provide retail traffic counting and analytics in locations worldwide.

As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience.

A new cloud-based portal enables retailers to share their proprietary data including point of sale, inventory, loyalty and more with their supplier partners.

At the end of the day, manufacturing a consumer product comes down to selling, servicing and delivering.What product? How many units? Shipped by when? Which customers? On which terms? These are the kinds of questions that producers of consumer goods are generally expected to address on a more or less real-time basis.

The acquisition is expected to accelerate customer intimacy and insight across all channels.

The similarities between Inkiru and @WalmartLabs are said to be uncanny, with both having an innovative spirit and the ability to leverage big data to improve the customer experience.

Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.