Customer Data Platform (CDP)

Members of CGT's TPM Share Group met in Orlando, Fla., during the Consumer Goods Business and Technology Leadership Conference on October 23, 2012. The group moved away from the recent TPO discussions, which are aspirational for most, and focused on more practical aspects of TPM execution. Here is a recap of the discussion.

For more than 30 years, trade promotions have been the "currency of the realm"; the way to get new items on shelves, to encourage retailers to advertise and display existing products and to fund price reductions. Over that same period, the industry has spent millions on improving the efficiency and effectiveness of these investments. While that remains important, we dont see trade promotion optimization as the answer. What we need is a new currency.

Michael Senackerib brings extensive knowledge in two of Campbells core categories and has deep experience running consumer-focused businesses.

With the need to offer a greater number of beverage choices from a fountain dispenser, Coca-Cola was presented with the challenge to reinvent the fountain business.

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.