Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.
With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.
The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.
Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.
To ensure apparel brands don't have to spend valuable resources on unnecessary or inaccurate size appraisals, Joe Coleman developed an innovative B2B application called The Fit Report.
The Top 5 providers of a suite of software or point solution for Supply Chain Planning, including demand forecasting, distribution, inventory optimization, etc.
The Top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
