Customer Data Platform (CDP)

This market clearly took a hit with the majority of the Top 20 experiencing revenue losses. Find out which five companies reported growth in 2009.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

The cash merger, which is expected to close in early 2011, will create a potent combination of CRM and cross-channel commerce.

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

The company's largest distributor in South Africa adopts solutions to ensure the correct products are available at the right time.

The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.

A DSR will help the global manufacturer facilitate a single view of its customers across all departments.