Customer Data Platform (CDP)

AuthorAdam Hartung shares an excerpt from his new book, which aims to help leaderscreate evergreen organizations that produce above-average returns.

Many of Kehe's vendor-partners are small and medium sized specialty food manufacturers that are expected to benefit from the shopper insights.

Schoehuijs addresses the challenges of change management when it comes to putting efficient downstream data processes into action.

Together, the companies created a new solution expected to transform the consumer online experience.

The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications.

The new solution will be used to analyze and plan for how weather influences consumer demand for its products.

The new solution is expected to deliver store-level, point-of-sale (POS) information from Fashion Fair's (FF) retail customers to its sales, marketing and operations staff to monitor and assess in-store conditions.