The role includes responsibility for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.
The parent company of Pur Minerals and AloetteCosmetics is using e-mailmarketing messages to recruit new Facebook fans, providing the companya loyal group of brand advocates.
New solutions are expected to allow Liz Claiborne to gain a deeper understanding of what customers are looking for when they come to any of the its sites.
