Dreyer's Better Understands Consumer Demand
Dreyer's Grand Ice Cream, Inc. has subscribed to Planalytics' Consumer Insights Service from Planalytics Inc. Dreyer's, an ice cream manufacturer in the United States, will use Planalytics to analyze and plan for how weather influences consumer demand for its products.
"We need to know how weather will affect specific regions and the impact on retail customers," says Tom Vogel, director, Supply Chain Integration for Dreyer's. "This capability gives us the opportunity to work with our retail partners to maximize sales and service levels despite challenging weather. During good weather, it ensures we have inventory in place to meet increased demand."
Planalytics Consumer Insights identifies when and where demand for Dreyer's products will be stronger or weaker due to weather conditions. Through its Weather-Driven Demand (WDD) indices, Planalytics calculates the specific impact to Dreyer's business.
"We need to know how weather will affect specific regions and the impact on retail customers," says Tom Vogel, director, Supply Chain Integration for Dreyer's. "This capability gives us the opportunity to work with our retail partners to maximize sales and service levels despite challenging weather. During good weather, it ensures we have inventory in place to meet increased demand."
Planalytics Consumer Insights identifies when and where demand for Dreyer's products will be stronger or weaker due to weather conditions. Through its Weather-Driven Demand (WDD) indices, Planalytics calculates the specific impact to Dreyer's business.