Foster's Appoints Chief Marketing Officer

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Foster's Appoints Chief Marketing Officer

07/27/2009
Foster's Wine Estates announces the appointment of Francesca Schuler to the new position of chief marketing officer for North America. In this role, she will be responsible for all consumer and trade marketing activities, including public relations, hospitality, direct to consumer and brand education.

Schuler brings 20 years of sales, marketing and business strategy experience to Foster's. She began her career at Gallo before earning her MBA from the Wharton School of Business. She led Corporate Strategy at Gap Inc., Brand Management for the Gap brand and most recently served as head of marketing for Method Products. While at Method, Schuler helped double the size of the brand with more than 20 product launches in several categories. She also developed an innovative influencer and advocacy marketing program that led to Method being named one of the 50 most innovative companies in 2008 by Fast Company.

Schuler will be based out of Foster's North American headquarters in the Napa Valley.