Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
This new approach is expected to help companies address weather dynamics and achieve a step-change improvement in forecast accuracy and working capital efficiencies.
The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.
Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. Here are a handful of social tech concepts that are mandatory for every organization today.
The EVP of Global Consumer Insights is a newly created position to help both Walmart and Sam's Club understand broad consumer trends, create advanced analytical tools and more.
The top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
