Customer Data Platform (CDP)

Accenture Buys Acquity Group
The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.
A Trade ROI Mindset
With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

dunnhumby Taps Crowdsourcing for NPDI

The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.
Big Data Insights

Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.
Fathead Accelerates Customer Acquisition Growth

Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.
Carlsberg Uses Social Media Marketing Platform

Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.
U.S. Consumers Ditch Brand Loyalty for Personalized Service

In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.
Kellogg Consumer Loyalty Program Yields Data Insights

In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
VMT Changes Name to Retail Velocity

The provider of Big Data retail demand sensing and retail execution solutions synchronizes branding and company name.
Smith Optics Enhances Online Capabilities

Smith Optics utilizes hybris Commerce Suite and PCM technology, expected to provide an enhanced and consistent e-commerce customer experience.

Accenture Buys Acquity Group

A Trade ROI Mindset

dunnhumby Taps Crowdsourcing for NPDI

Big Data Insights

Fathead Accelerates Customer Acquisition Growth

Carlsberg Uses Social Media Marketing Platform

U.S. Consumers Ditch Brand Loyalty for Personalized Service

Kellogg Consumer Loyalty Program Yields Data Insights

VMT Changes Name to Retail Velocity

Smith Optics Enhances Online Capabilities