Skip to main content

Customer Data Platform (CDP)

  • Publix Expands Data Warehouse

    The greater data capacity is expected to enhance enterprise agility, provide right-time support for improved customer insight and service.

  • Oh No Your Big Data Project is a Success!

    Be careful what you wish for. Weve all heard that cautionary tale at one time or another. Sometimes it was merited; sometimes not. With big data initiatives, truer words were never spoken.

  • The Reputation Imperative

    As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.

  • Reckitt Benckiser Drives Sales with Consumer-Generated Video

    Reckitt Benckiser Group LLC (RB) analyzed sales before and after the placement of consumer generated video for eight of its brands on a major retailers e-commerce operation.

  • CVS/pharmacy Reinvents the Sales Circular

    Customers can now sign up for myWeekly Ad, a digital circular experience powered by the CVS/pharmacy ExtraCare program serving up a personalized version of the sales ad for each customer.

  • Retail Omnichannel

    Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.

  • Unilever Drives Mobile Presence in Key Markets

    Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

  • IBM Acquires Xtify

    The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.
X
This ad will auto-close in 10 seconds